Bruce Wienberg Wienberg began his career with Best Western in 2003 providing training, consulting and quality assurance assessments for more than 50 hotels in western Canada and the United States. He served in various roles and was promoted to serve as the director of international quality assurance in 2008. In this role, he enhanced global brand standards through assessment audits, quality assurance, brand identity and operational training for Best Western hotels in more than 100 countries. He also manages the customer relations department call center. In 2013, he took on the added responsibilities of quality assurance for all North American properties, along with the company’s education and training efforts, guest satisfaction program, member compliance communications and brand identity departments.