Serena McCabe has been appointed Director of Sales and Marketing at Thompson Seattle
Thompson Hotels announced today the appointments of Amanda Parsons as General Manager and Serena McCabe as Director of Sales & Marketing of Thompson Seattle, the brand’s first property in the Pacific Northwest, set to open June 2016. With extensive boutique hotel industry experience and vast knowledge of the luxury travel sector, the management team will oversee operations and lead initiatives to support Thompson Hotels’ global reputation of delivering sophisticated experiences to its discerning clientele. Serena McCabe joins Thompson Seattle after more than 12 years at prestigious properties in Northern California, with a specialty in boutique and independent hotels catering to leisure, business and group travelers. At Thompson Seattle, she will spearhead the hotel’s marketing and sales initiatives to drive the property toward a successful entry that will quickly position it as a top destination in Seattle’s celebrated attraction, dining and entertainment district. Before joining Thompson Seattle, McCabe served as Director of Group Sales at the award-winning Carmel Valley Ranch in Carmel, California where she designed and implemented sales action plans, consistently exceeding annual sales goals and leading targeted campaigns in key, lucrative feeder markets. McCabe also worked with The Carneros Inn in Napa, California for seven years, highlighted by her tenure as Group Sales Manager for the property and cross-departmental involvement in its $45 million expansion. McCabe graduated from the University of Washington with a Bachelor of Arts degree in Political Science and Communications.
