Industry Update
Appointment25 March 2016

Michael Cady

Appointed Vice President of Marketing
At Charlestowne Hotels in Charleston - SC, USA

Michael Cady Charlestowne Hotels, a full-service hospitality management company, announces the appointment of Michael Cady as vice president of marketing. Bringing more than 15 years of marketing and advertising experience from both agency and corporate environments, Cady leads the development of marketing strategies for Charlestowne Hotels. In his new role he’ll be responsible for maximizing awareness for the company’s robust portfolio of boutique hotels and resorts, franchised properties and condos around the country. Offering substantial knowledge and background in brand management, Cady oversees the development and execution of strategic marketing initiatives and communications for all hotels in the brand portfolio. He ensures that positioning for each property is reflective of Charlestowne’s unique branding process and caters to each hotel’s individual needs and identity. Cady also plans to pursue his passion for holistic operations, integrating the sales, finance and marketing sectors to optimize customer relations. The end result will enhance online presence and maximize revenue for all Charlestowne properties. Michael Cady joins Charlestowne Hotels from Salamander Resort & Spa, where he served as the director of sales and marketing. Previously, Cady served as account director at the internationally acclaimed advertising agency Saatchi & Saatchi, where he was the daily contact for Proctor & Gamble’s sales, marketing and global brand teams. Prior to this role, he held the position of corporate marketing director for Joie de Vivre Hospitality and was also the regional marketing director for Belmond properties in the U.S., Mexico and Caribbean.

Charlestowne Hotels

Founded in 1980, Charlestowne Hotels is a leading full-service hospitality management company offering innovative expertise in hotel development, operational controls, marketing management, revenue optimization, and financial reporting.
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