Leslee Torres has been appointed Vice President of Innovation and Strategy at RLH Corporation
RLHC (Red Lion Hotels Corporation) has announced the appointment of Leslee Torres as Vice President of Innovation and Strategy. Torres was tapped to influence the full spectrum of sales, marketing and technology efforts in her new role and will be reporting directly to RLHC President and CEO, Greg Mount. Torres brings with her 14 years of strategy and information technology experience, working most recently for Starwood Hotels and Resorts. During her time with Starwood, Torres designed, implemented, and oversaw operations for two of their most successful global sales programs: a data mining application for sales prospecting and Starwood’s targeted group marketing program. Leveraging Starwood’s shared data platform, these programs influenced $500 million in revenue in 2015 and were growing at a rate of 40% per annum. Prior to Starwood, Torres worked as a management consultant for PricewaterhouseCoopers in their Customer Strategy practice after spending five years with General Electric running large-scale technology implementation and user adoption programs. Torres holds an MBA from Yale University and a BBA from the University of Michigan Ross School of Business.
