Amanda Hite Amanda Hite, STR’s president since 2011, has been promoted to president and chief executive officer. Hite is in her 11th year with STR, and she served as president and COO for the last five. During the first quarter of 2016, Hite led the implementation of STR’s updated corporate brand, which unified the company’s global entities and aligned its expansion into additional market sectors. STR’s data sample in the hotel industry has grown 185.5% during Hite’s tenure as president to more than 7.2 million hotel rooms in 53,000 hotels around the globe. The company also is expanding its data and analytics platform into the self storage and health club sectors. As part of the company’s updated direction and international growth, several recent appointments have been made to STR’s senior team: Elizabeth Randall-Winkle (chief strategy officer), Robin Rossmann (managing director based at STR’s international headquarters in London), Scott Hendryx (chief information officer) and Jon Timmons (chief operations officer). Smith will take a sabbatical from the business this year and remain involved with the long-term vision for STR as co-founder and owner. Under Hite’s leadership, STR’s employee base has grown to 250 worldwide. In addition, a 35,000-square-foot expansion to the company’s North American headquarters is on track for a December 2016 completion.