Georges El HachemThe new director of sales and marketing, El Hachem, was with IHG Group before moving to Banyan Tree Hotels and Resorts. El Hachem has 18 years' industry experience within the Middle East and 15 years of IHG brand knowledge. His career within IHG began at InterContinental Phoenicia Beirut as housekeeping surpervisor, and he continued to grow within the company. He continued to grow with three other venues, all within the Middle East, including Crowne Plaza Dubai, InterContinental Muscat and Crowne Plaza Doha.El Hachem then joined Banyan Tree Al Wadi & Banyan Tree RAK Beach as director of sales and marketing, and his most recent role was with Banyan Tree as director of field performance dupport , Europe, Middle East, Africa & South Asia.