Michael FritsDoubleTree Resort by Hilton, Myrtle Beach Oceanfront, formerly Springmaid Beach Resort in Myrtle Beach, South Carolina has announced the appointment of several new members of their executive team, including Michael Frits, general manager; Travis Campbell, director of front office; Juli Pray, director of revenue, William Owen, director of food and beverage, and Chad Marshall, executive chef. The new members of the executive team assume their positions as the resort completes a multimillion-dollar renovation and repositioning and prepares to reopen as a DoubleTree by Hilton Hotel, in October 2016. A 25-year veteran of the hospitality industry, Michael Frits has contributed to the success of many hotel operations since joining Hilton in 1993. Most recently, Frits handled operations of the 1,242-room Hilton Atlanta as resident manager, a position he held since 2009. As general manager of the DoubleTree Resort by Hilton, Myrtle Beach Oceanfront, Frits will oversee day-to-day operations for the newly renovated and redesigned resort.