George AdelW South Beach, the iconic luxury lifestyle hotel located in the heart of South Beach, today announced the appointment of George Adel as Director of Revenue Management. Adel will lead all top-line generating efforts for W South Beach, including channel distribution, pricing and strategy development for all segments. Adel is a strategic and innovative revenue director bringing more than 13 years of experience in luxury hotels across the world to W South Beach, as a Starwood veteran who ventured into the hospitality industry at Sheraton Soma Bay Resort on the coast of Egypt’s famed Red Sea. He will be instrumental in achieving targeted goals and objectives for the South Beach property, playing a vital role in driving maximum revenue to the hotel. Adel has managed the revenue for multiple hotels around the globe, including Seychelles and Qatar. Other notable hotels that Adel has led the revenue efforts for include Le Meridien Dahab Resort, Le Meridien Fisherman’s Cove, Le Meridien Barbarons and the five-star W Doha Hotel & Residences. W South Beach is his first U.S. endeavor. A native of Egypt, Adel earned his Bachelor’s Degree in Tourism & Hotel Management from Helwan University in Cairo.