Jim Chu has been appointed Head of Select Service and Franchise Strategy at Hyatt Hotels Corporation
Hyatt Hotels Corporation has announced that Hyatt has appointed its longtime executive Jim Chu to the newly created position of global head of select service and franchise strategy, designed to strengthen and support the continued growth of the Hyatt Place and Hyatt House brands. Chu will report to Steve Haggerty, global head of capital strategy, franchising and select service for Hyatt. Chu will continue to lead Hyatt’s global franchise strategy, and he will assume a new responsibility for the strategy to grow Hyatt’s select service business worldwide. Santiago’s new role combines oversight for select and full service franchise operations globally, creating efficiencies for both operations and owner resources. Since joining Hyatt more than a decade ago, Chu has held several leadership positions in roles that work with franchisees and third-party owners. Prior to Hyatt, Chu served in various roles with Wyndham International, including general manager, regional vice president of sales and senior vice president of business development.
