Michelle FlaggAward-winning, design and experience-led hostel group Generator today announces the appointment of Michelle Flagg as Vice President of Development for North America as the Group looks to build on its first US opening in Miami, scheduled for 2017. Michelle will lead the brand's expansion in North America and brings a specialized expertise in developing and growing lifestyle hospitality brands from concept to market, most recently launching WeLive, the new co-living brand from international startup WeWork. Prior to WeWork, Michelle acquired and developed lifestyle hotel properties for New York-based Chelsea Hotels and was a member of the Lodging Investment Banking Group at Cantor Fitzgerald. Michelle is a graduate of Brown University, where she studied architecture and sustainable design, and is a regular guest speaker at real estate events for current students and alumni.