Jeffrey “JC” Converse has been appointed Director of Food & Beverage at Miramonte Resort & Spa, A Destination Hotel in Palm Springs
Converse joins Miramonte from the Aramark Sports and Entertainment beverage alcohol service and sales program at the Anaheim Convention Center where he served as Beverage Operations Manager. A top-performing food & beverage professional, Converse is credited with combining sales, marketing, and business development expertise to deliver substantial revenue growth in highly competitive markets. He possesses exceptional expertise in strategic concept and menu development while meeting the bottom line. In his new role at Miramonte, Converse will oversee the food and beverage operations at the resort and ensure the culinary offerings meet and exceed guests’ needs. Converse will focus on increasing revenue and maximizing the financial performance of the department while also maintaining employee and guest satisfaction.