As Director of Sales and Marketing for Royal Hideaway Playacar, Claudia Pacheco arrives after achieving success in numerous positions within the industry, most recently at Starwood Resorts Mexico, where she held the position of Director of US Leisure Sales. Prior to that, Ms. Pacheco notably served as the Director of Sales & Marketing at Mahekal Beach Resort and in a leisure sales capacity with Fairmont Mayakoba. Her career has included a specialization in group sales, corporate marketing, tour & travel management and promotions. In her new position, Ms. Pacheco will lead day-to-day operations of the Sales & Marketing team, focusing on implementing sales and marketing strategies targeted toward both new and existing markets.
The Barceló Group, founded in 1931 by Simón Barceló in the island of Mallorca (Spain), is a vertically integrated tourism group that is made up of the Barceló Hotel Group, which has more than 245 hotels and more than 54,000 rooms in 22 countries; and by the travel division Ávoris, which has more than 700 travel agencies on 4 continents, several tour operators and receptive operators, and even an airline.