Colin Roy Colin joins from glh Hotels where he served as Chief Marketing Officer and member of the Executive Team. He was the driving force behind the glh brand strategy and transformation of all commercial functions during his six year tenure. In addition, Colin brings global experience from key commercial leadership roles on four continents for West Properties, IHG and British Airways. Colin will provide strategic direction to the commercial functions of Generator, focusing on driving revenue, market share, customer engagement and growth of the Generator brand and exciting portfolio of open and future locations Colin brings with him a wealth of relevant experience, his commercial mind set and customer focus will be invaluable as we accelerate our growth and continue strengthening our position as the leading, experience-led hostel brand. The Group experienced a very strong 2016 with the opening of Amsterdam, Stockholm and Rome all of which have traded very strongly since opening. We now have 12 great Generator locations across Europe and 2017 will see the opening of Generator Madrid, Spain as well as our debut in North America on South Beach, Miami.”