Industry Update
Appointment28 February 2017

Colin Roy

Appointed Chief Commercial Officer
At Generator in London, United Kingdom

Colin Roy Colin joins from glh Hotels where he served as Chief Marketing Officer and member of the Executive Team. He was the driving force behind the glh brand strategy and transformation of all commercial functions during his six year tenure. In addition, Colin brings global experience from key commercial leadership roles on four continents for West Properties, IHG and British Airways. Colin will provide strategic direction to the commercial functions of Generator, focusing on driving revenue, market share, customer engagement and growth of the Generator brand and exciting portfolio of open and future locations Colin brings with him a wealth of relevant experience, his commercial mind set and customer focus will be invaluable as we accelerate our growth and continue strengthening our position as the leading, experience-led hostel brand. The Group experienced a very strong 2016 with the opening of Amsterdam, Stockholm and Rome all of which have traded very strongly since opening. We now have 12 great Generator locations across Europe and 2017 will see the opening of Generator Madrid, Spain as well as our debut in North America on South Beach, Miami.”


Voted by Fast Company as one of the top 50 Most Innovative Global Companies, Generator is one of Europe’s fastest-growing hospitality brands, located in the most central locations across Europe including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, Madrid, and Miami Beach.
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Recent Appointments at Generator

Glenn Valencia - General Manager

13 September 2018 — A seasoned veteran with a strong track record, Glenn Valencia brings an understanding of the hospitality industry that is specialized to the luxury, boutique, and lifestyle sectors in Miami. With over 15 years of experience, Valencia has held various positions at some of the world's most recognized hotel brands, including The Standard Miami Beach, Soho Beach House, The Charlee Hotel, Palihouse Hotel, and most recently, The Freehand Miami, where he most previously served as General Manager.
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Gui Jaroschy - Director of Bar & Restaurant Concepts at Generator

13 September 2018 — Gui Jaroschy brings a multitude of experience in the beverage industry as a prolific mixologist and consultant, collaborating with renowned brands and organizations, such as Williams Sonoma, Patrón Tequila, British Airways, The Smithsonian Museum, Delano Hotel and The James Beard Foundation.
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Daniel Roy - Executive Chef

13 September 2018 — With an extensive background in the hospitality scene in Miami, Executive Chef Daniel Roy will execute all food and beverage operations of the bars and restaurants at the brand's first U.S. property. Staying true to his Florida roots, Roy garnered most of his experience working in the kitchens of top Miami culinary destinations, such as 3030 Ocean, 15 Steps, Stubborn Seed, Matador Room, and Commonwealth Miami, learning under renowned chefs such as Jeremy Ford and Jean-Georges Vongerichten.
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