Alethea LamPrior to this appointment, Alethea was Director of Corporate Communications for Starwood Hotels & Resorts Asia Pacific, where she was based in Singapore. Alethea’s experience in the hospitality industry spans 12 years; and before joining the booming travel industry, Alethea has worked across industries including fashion and entertainment; and also as an event and logistics consultant for the Canadian Embassy during the 2008 Beijing Olympics and Paralympics. Alethea holds a Bachelor’s degree in Chinese Literature and Psychology from the University of British Columbia.