Appointed Vice President of Marketing
At The Hongkong and Shanghai Hotels, Limited (Peninsula) in Kowloon Hong Kong SAR, Hong Kong (SAR)
The Peninsula Hotels is pleased to announce the appointment of Mark Kobayashi as its new Vice President of Marketing reporting to the Chief Operating Officer, effective on 27 March 2017. Mark will relocate to the company’s Hong Kong headquarter from Tokyo, where he has held the role as Director of Marketing, Japan, for The Peninsula Hotels.
Mark began his career with The Peninsula Hotels in October 2006, when he joined The Peninsula Tokyo as Director of Public Relations and formed a key part of the hotel’s opening team. Having been instrumental in developing the brand and positioning of The Peninsula Tokyo, both locally and internationally, he was promoted to Regional Director of Communications, Japan, in 2012. Three years later, he became Director of Marketing, Japan, and was responsible for The Peninsula’s marketing, sales, revenue management, rooms reservation, digital marketing, public relations, brand communications, bridal and conference services initiatives in the country.
Japanese-American-born, Mark earned a Bachelor of Arts in International Relations, World Politics and Economics from the University of California, Davis, He began his career as Special Assistant to the Chief of Staff at the Office of Pete Wilson, Governor of California. In 1998, he relocated to Japan and joined a Japanese public relations firm, thereafter becoming Marketing Communications Manager at Hill+Knowlton Strategies in Tokyo. In 2003, Mark entered the hospitality industry as Director of Marketing Communications and opening team member of the Grand Hyatt Tokyo, and later worked as Director of Marketing at Bals Corporation, Japan’s leading interior furnishing company.