Sherif Madkour Sherif Madkour joins the 537-room Media Rotana in Barsha Heights, Dubai from Al Maha Arjaan Abu Dhabi where he was the hotel’s general manager for the last four years. Madkour began with the Rotana group in 2005, working at the group’s various properties including Sharjah Rotana and Rimal Rotana. He spearheaded the pre-opening of Centro Al-Barsha in Dubai. Prior to joining Rotana, Madkour worked with other hotel brands in the UAE. He began his hotel career working for hotels in Germany and the U.K. An Egyptian national, Madkour graduated from Helwan University in Cairo and acquired a post-graduate qualification from Brighton College of Technology in the UK.