Rhocelli PascualMotif Seattle, A Destination Hotel, has named Rhocelli Pascual as its new Director of Marketing. In this role, Pascual will be responsible for shaping and executing an overall marketing strategy for the hotel, ensuring alignment of marketing and sales strategies, and developing new programming. She will also oversee the hotel’s overall branding, advertising and public relations efforts. Pascual’s hotel marketing career spans more than six years. Most recently, she served as Associate Director of Marketing for The Garland Hotel in North Hollywood, California, where she oversaw all marketing communication channels during a $20 million renovation. In addition to relaunching the hotel and its restaurant, The Front Yard, she led the production of all marketing communication and digital marketing campaigns, and managed the hotel’s PR efforts. Prior to The Garland, she served in marketing, social media, SEO and reputation management roles with JC Resorts, a collection of four hospitality properties based in San Diego. Throughout her career, Pascual has received numerous awards, including: 2016 Marcus Hotels & Resorts Marketing Leader of the Year; 2016 IAC Best Restaurant Website; 2015 HSMAI Adrian Silver Level Award for Website Design; and 2015 Platinum Summit Marketing Effective Award for Website. Pascual gained her bachelor of science degree in Fashion Marketing and Management from The Art Institute of California – San Diego. A Washington native, Pascual is engaged and lives in South Seattle with her corgi.