Eleonora TarzibachiChoice Hotels International has appointed Eleonora Tarzibachi as Head of Brand Development and Management of its Ascend Hotel Collection, the industry’s first and largest global, soft brand collection of independent unique, boutique and historic hotels and resorts. Mr Tarzibachi, who previously served as Choice’s Senior Director of International Strategy and Business Performance, will lead the brand’s worldwide expansion. Ms Tarzibachi began her career at Choice Hotels in 2000 as a Business Analyst and progressed to her most recent position as Senior Director of International Strategy and Business Performance where she developed strategic growth plans for the international portfolio.