Industry Update
Appointment 1 May 2017

Efren Aponte

Appointed Director of Sales and Marketing
At Ames Boston Hotel - MA, USA

Efren AponteThe historic Ames Boston Hotel, Curio Collection by Hilton™, a luxurious boutique property nestled in the heart of bustling downtown Boston, is pleased to announce the appointment of distinguished industry leader Efrén Aponte to the position of Director of Sales and Marketing. Aponte officially joined the Ames Boston Hotel team in early 2017. Previously, Aponte served as the Director of Sales and Marketing at Battery Wharf Hotel in Boston’s historic North End neighborhood. Here, he managed and oversaw the day-to-day operations of the group, catering, and banquet sales teams, and was responsible for the implementation of marketing strategies and public relations campaigns designed to increase overall visibility of the seaside property. Prior to his role at Battery Wharf Hotel, Aponte served as the Director of Group Sales for Northwood Hospitality’s Revere Hotel Boston Common from January 2011 to March 2015, where he successfully oversaw the sales and catering team’s transition from selling a 3-star branded property to a fully independent, boutique 4-star, 4-diamond-rated hotel. While at Revere Hotel Boston Common, Aponte aggressively tapped into the international and group sales markets, resulting in consecutive years of exceeding sales goals and increased revenue. Previous positions held by Aponte consist of serving as the Director of National Accounts and Marketing Strategies for JW Marriott Miami, and operating as the Area Sales Manager and Area Catering Sales Manager for a cluster of Ft. Lauderdale properties, including Hyatt Pier 66, Bahia Mar, and Hilton Fort Lauderdale.


BENCHMARK®, a global hospitality company, is a trailblazer in the development, management, marketing and owner-advisory services of resorts, hotels, conference centers and exclusive private clubs. In addition to the company’s established, iconic Benchmark Resorts & Hotels portfolio, the newly-branded Gemstone Collection is a distinctive luxury portfolio of independent hotels & resorts in highly select and preferred destinations.
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