Industry Update
Appointment24 May 2017

Chris Bottrill

Named Vice Chairperson
At Pacific Asia Travel Association (PATA) in Bangkok, Thailand

Chris BottrillDr. Chris Bottrill is the Dean of the Faculty of Global and Community Studies at Capilano University in North Vancouver, Canada. He holds a PhD in tourism network and destination development. Chris oversees programming and development in tourism and hospitality fields in a complex portfolio that includes five academic schools, international projects, and aboriginal education programming. He has taught a wide array of tourism topics including destination development, sustainability, marketing, and entrepreneurship at universities in Canada, New Zealand, the USA, and Austria. Chris has extensive applied industry experience having completed over 50 tourism management and development projects around the globe. These have included new product feasibility analyses, marketing strategies, resource assessments, and multiple stakeholder engagement processes. He has also presented on tourism related topics ranging from Olympic preparedness to community tourism development at conferences and forums in China, Canada, Russia, Finland, New Zealand, Vietnam, Malaysia, India, and Cambodia. Chris’s first experience with PATA was as a conference volunteer in Vancouver in 1995. He joined PATA in 2011 and has participated in a wide array of roles. He has served as the Chair of the Human Capital Development (HCD) Committee and Vice Chair of the Sustainability and Social Responsibility Committee since 2014, and he has also been a Trustee with the PATA Foundation for the past three years. During his tenure as committee Chair and Vice Chair Chris initiated a revision of both committee terms of reference, rebuilt committee membership, and led the formation of action plans which have seen many initiatives begin and come to fruition. In his role as HCD Chair he also facilitated highly successful Youth Symposiums in Phnom Penh, Chengdu, and Bangalore and Guam. Since joining the Executive Board, Chris has been leading governance revisions to align strategic efforts of the organisation and engage a broader base of membership.
Related News

The Pacific Asia Travel Association elects new executive board

24 May 2017 — The Pacific Asia Travel Association (PATA) is pleased to announce the election of Ms. Sarah Mathews, Head of Destination Marketing Asia Pacific – TripAdvisor based in Hong Kong SAR as Chairperson of the Association's Executive Board. She replaces Andrew Jones who was elected Chairman in May 2016 and who remains a member of the Executive Board as Immediate Past Chairman.
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Pacific Asia Travel Association (PATA)

Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
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Recent Appointments at PATA

Sarah Mathews - Chairperson

24 May 2017 — This week, it was made official The Pacific Asia Travel Association (PATA) announced the election of Ms. Sarah Mathews, Head of Destination Marketing Asia Pacific – TripAdvisor based in Hong Kong SAR as Chairperson of the Association’s Executive Board.
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Jie Cheng (JC) Wong - Young Tourism Professional Ambassador

16 November 2016 — The Pacific Asia Travel Association (PATA) has appointed Miss Jie Cheng (JC) Wong as Young Tourism Professional Ambassador effective January 1, 2017. This new role has been created as part of the Association’s continuing commitment to the development of young tourism professionals.
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Andrew Jones - Chairman of the Association’s Executive Board

1 June 2016 — The Pacific Asia Travel Association (PATA) elects Andrew Jones, Guardian - Sanctuary Resorts, Hong Kong SAR, as Chairman of the Association’s Executive Board. He replaces Kevin B Murphy who was elected Chairman in April 2015 and who remains a member of the Executive Board as Immediate Past Chairman.
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