Christian OswaldLocal Measure, the leading location-based social intelligence platform has hired Christian Oswald as Vice President Channel Business Development. Oswald will be based in Phoenix, and manage channel partnerships to expand the company's reach and services for its hospitality, sports, entertainment and retail customers around the world. Oswald's new role will deepen relationships with Local Measure's channel partners in the Americas and Europe, supporting its social intelligence platform which helps companies in hospitality and other verticals better understand their customers, provide heightened service, and better connect them with unique local experiences. Reporting to Peter Hughes, VP Strategic Alliances – Oswald will be tasked with managing Local Measure's growing channel partners in the Northern Hemisphere. Oswald joins Local Measure from his previous position at Cisco as Americas Customer Experience Lead, Digital Transformation Group. Oswald and his team helped to refine the broad potential of Experiential conversations in driving large projects spanning Healthcare, Retail, Hospitality, Sports & Entertainment and Financial Services customers. A team leader and innovator, Oswald has earned respect from his team, peers, partners and customers by driving holistic results which appeal to both IT and LOB decision makers.