Jon Lucas
Promoted Chief Operating Officer
At Hard Rock International, Inc. in Orlando, Florida, USA

Hard Rock International, Inc.

Recent Appointments at Hard Rock![]()

Murray L. Aitken - General Manager
30 November 2020 — Hard Rock International appoints Murray L. Aitken as new General Manager of Hard Rock Hotel® Desaru Coast. Boasting 30 years of experience, Murray will be leading and developing a robust team, driving strategies and implementing programs that prioritize guests' health and safety during their stay.
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Keith Sheldon - President of Entertainment
25 June 2020 — Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment.
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Keith Sheldon - President of Entertainment
25 June 2020 — Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment.
read more