Chris Newton-SmithiRiS, the leading Guest Experience Platform provider to the hospitality industry, announced today that founder Jason Jefferys has taken on a new role as President and that Chris Newton-Smith has joined the company as Chief Executive Officer (CEO). Since founding iRiS, Jason Jefferys has led the evolution of the company into the premier provider of Guest Experience Solutions to the hospitality sector. Jason has built a global, award winning organisation which has won major global clients, including Marriott and Accor, and developed strategic partnerships with Oracle and Microsoft. The success of iRiS has been recognized with awards for Effective Mobile Marketing by MobileMarketing and for Most Innovative Technology by Hospitality Technology Next Generation (HTNG). Jason has been recognised for his leadership and was awarded Entrepreneur of the Year by The Information Technologies Company in 2014. After nine years as CEO, Jason is to take on the role of President with Chris joining the team as CEO. Chris is an experienced technology executive with a strong track record in global enterprise software companies. He was most recently the Chief Marketing Officer (CMO) at Redknee Solutions Inc, a leading provider of business-critical billing and charging software and solutions for communications service providers. He was previously the General Manager for Europe, Middle East and Africa (EMEA) at Redknee, where he led the company's successful growth in the region. He has held senior positions in sales, product management and marketing, strategy, and operations at Redknee and LogicaCMG Telecoms (now Mavenir) in Canada, Germany, and the UK.