Franck Kermarrec has been appointed Global Chief Marketing Officer at Millennium Hotels and Resorts in London
Millennium Hotels and Resorts has announced that Mr Franck Kermarrec has been appointed Global Chief Marketing Officer. Kermarrec joins Millennium Hotels and Resorts from Hertz International, an international car rental company, where he worked since 2016 as the Head of Business Strategy. Prior to this, Kermarrec held a number of senior positions including three years as Global Brand and Commercial Strategy Director of InterContinental Hotels Group, where he was integral in designing the strategy and turnaround plan of the Global Sales and Marketing organisation, co-designing the relaunch plan of the IHG Rewards Club programme and strengthening the IHG brand portfolio. Kermarrec will be based in the MHR London Corporate Office and will work with the Millennium Hotels and Resorts team to develop and implement a globally integrated marketing and branding strategy for the Millennium & Copthorne Group. His responsibilities will include reviewing the present global brand portfolio and developing strategy for each brand, assisting in the development of the Revenue Management approach, refining strategies to improve profitability across revenue generation channels and developing ideas around brand development. Kermarrec is fluent in three languages including French, English and Spanish and will be reporting to the interim Group Chief Executive Officer, Mr Kian Seng Tan.
