Kathy MisunasMisunas, who joins iVvy's Advisory Panel, is cofounder and principal of Essential Ideas, a boutique advisory firm with offices in New York. Lugli, who will serve iVvy as a nonexecutive board member, is principal of Navesink Advisory Group LLC, a strategic business advisory and consulting services firm in Fountain Hills, Arizona, Lauren Hall, iVvy cofounder and CEO, said Misunas and Lugli will bring "immense global distribution expertise to support our growth in the U.S. and other markets," adding: "We are fortunate to add their experience to our team's capabilities. With their counsel, we look forward to scaling new heights." Misunas formerly was CEO of AirTreks Inc., based in San Francisco; cofounder, president and CEO of brandwise LLC in New York; and CEO of the former Reed Travel Group in Secaucus, New Jersey, responsible for OAG, Travel Weekly and Weissmann Travel Reports as well as technology, services and marketing units, including TravelNet, Utell International and ABC Corporate Services.