Cinn Tan has been appointed Chief Sales & Marketing Officer at Pan Pacific Hotels Group
The Group welcomes Cinn Tan to the newly-created role of Chief Sales & Marketing Officer, where she will be responsible for driving the marketing and sales strategy and synergising efforts across the Group’s portfolio of Pan Pacific and PARKROYAL hotels, resorts, and serviced suites. Cinn, a Singaporean hospitality veteran, brings more than 20 years of Asia-focused sales and marketing management experience. She was most recently Chief Operating and Marketing Officer at Yearth Alliance, a start-up she co-founded to provide online sales and marketing capabilities as well as a loyalty programme to individual hotels and boutique chains in the region. Prior to this, Cinn was based out of Shanghai where she headed up marketing and sales as Senior Vice President of Marketing & Sales for Jin Jiang International Hotels, the largest hotel group in China. Cinn had started her career in hospitality with the Ascott Group, where she spent more than ten years in Singapore and China leading its sales, revenue and distribution, as well as branding and marketing functions.
