Industry Update
Appointment 3 October 2017

James Simmonds

Appointed Global Head of Development
At Global Hotel Alliance (GHA) in Dubai - NE, United Arab Emirates

James SimmondsIn this new role, Simmonds will build and lead a team to source upscale and luxury hotel brand partners to join GHA’s growing portfolio of 35 hotel brands worldwide. This growth objective is a key driver of GHA’s five-year strategic plan, significantly increasing from 110,000 rooms today. Simmonds brings a wide range of experience in business development and asset management, having worked for both hotel brands and real estate investors. Prior to joining GHA, Simmonds held senior development roles at Belmond, Rosewood Hotel Group and Mubadala Investment Company, working in London, Hong Kong and Abu Dhabi. In these roles, Simmonds has acquired an extensive industry network and is well-positioned to attract new brands to join GHA. Originally from the UK where he graduated with first class honours from the University of Surrey, Simmonds started his career in London at Ernst & Young, before moving to Deloitte’s corporate finance hospitality team. GHA is the world’s largest alliance of independent hotel brands, created to help its members to compete more effectively in the face of the industry consolidation among major hotel companies and the growing marketing power of online travel agencies. Member hotels share an integrated global platform for guest recognition and loyalty rewards, DISCOVERY, which this summer welcomed its 10 millionth member.
Hotelschools.com

University of Surrey | School of Hospitality and Tourism Management

James Simmonds (Class of 2002) is a graduate of University of Surrey | School of Hospitality and Tourism Management in Guildford, Surrey - United Kingdom
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Global Hotel Alliance (GHA)

Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together more than 30 brands with over 550 hotels in 75 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands.
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Recent Appointments at Global Hotel Alliance (GHA)

Andrew Boshoff - Chief Financial Officer

15 November 2018 — Global Hotel Alliance ("GHA"), the world's largest alliance of independent hotel brands, and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced the appointment of Andrew Boshoff as Chief Financial Officer.
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Robin Korman - Head of Loyalty Marketing & CRM

13 November 2017 — Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands, today announced the appointment of Robin Korman as Head of Loyalty Marketing & CRM. This newly-created role further strengthens the GHA management team, as the alliance embarks on an exciting new five-year growth plan, which was recently presented at its annual CEO meeting in London.
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Flo Lugli - Executive Chariman

31 May 2016 — Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands, has announced that Flo Lugli has been appointed to the newly-created role of Executive Chairman of Global Hotel Alliance, effective 1st June 2016.
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