Industry Update
Appointment 6 October 2017

Peter Habelitz

Appointed Vice President Finance
At Penta Hotels Worldwide GmbH in Frankfurt am Main, Germany

Peter HabelitzPentahotels, the lifestyle hotel group, has announced the appointment of Peter Habelitz as Vice President Finance, effective 4 October 2017. In this role, Peter will oversee the overall financial health and strategy of the hotel group. Peter brings strong financial management expertise to the group, and joins pentahotels from Lufthansa AirPlus, a financial provider, where he spent over 3 years as Associate Director Controlling. Prior to that, he was the Financial Controller at Videojet, a Danaher Corporation that manufactures coding and marking solutions, where he created and implemented strategies for the company’s financial health. He has also spent 8 years at Deloitte in Germany and in the USA in various auditing, mergers & acquisitions and consulting roles. In his new position, Peter will oversee and direct pentahotels’ existing strategic finance activities and initiatives, including operational analysis, resource allocation, budgeting and forecasting and organizational planning. He will work closely with pentahotels’ senior leadership and key stakeholders to identify additional opportunities to grow the brand’s businesses across various markets, as it prepares for ambitious expansion plans in new destinations worldwide with its fresh and disruptive vision within the traditional hospitality industry.

Penta Hotels Worldwide GmbH

pentahotels represents a new generation of hotels. Known for its unique interior design and "neighbourhood" feel, the lifestyle brand stands for true innovation in the industry's four-star segment. With 28 hotels across seven countries over two continents, pentahotels offers individual and business travellers comfort and style in a relaxed atmosphere.
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Recent Appointments at pentahotels

Rogier Braakman - Managing Director

15 May 2020 — Penta Hotels is delighted to announce its new managing director Rogier Braakman. In this position he is succeeding Eugène Staal, who served the brand as president for over two years. Rogier (43) took up this position on 1st February 2020 and brings with him a distinguished record of success within the industry, since his graduation from Hotelschool The Hague in 1999.
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Elena Mukhanova - Corporate Director of Reservations

4 March 2019 — Penta®, the neighbourhood lifestyle hotel group, has recently announced the appointment of Elena Mukhanova as Corporate Director of Reservations. In her new role, Elena is leading and optimizing the global reservations office in the Frankfurt headquarters.
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Eugène Staal - President

16 October 2017 — Pentahotels, the neighborhood lifestyle hotel group, has appointed Eugene Staal as president from September 2017. Mr. Staal is based in Frankfurt am Main in Germany and will take care of the global operations and developments of the chain.
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