Industry Update
Appointment 6 October 2017

Brian Moodie

Appointed Owner’s Representative
At Sala Hospitality Group in Bangkok , Thailand

Brian MoodieSALA Hospitality Group has bolstered its Bangkok corporate office team by adding two new senior management positions, both of which will support the expansion of the company’s two primary brands – SALA Resorts and Spas and sala boutique – with two new properties in Thailand in the pipeline for 2018. SALA’s current Chief Operating Officer (COO), Brian Moodie, will move to the position of Owner’s Representative, effective 1 November 2017. The 38-year hotel veteran joined SALA 15 years ago in 2002 as the pre-opening first General Manager of SALA Samui Choengmon Beach Resort, before being promoted to VP Hotel Operations during SALA’s first round of expansion into Phuket and Khaoyai. During another wave of expansion for SALA in 2013, Brian was tapped as COO to oversee the group’s hotel openings in Bangkok, Chiang Mai and Ayutthaya; he has also been overseeing another new Koh Samui project currently under development, SALA Samui Chaweng Beach Resort, slated to open in January 2018. In his new role as Owner’s Representative, Brian will work closely with SALA shareholders on key issues such as asset management and new project development, as well as continuing in his role as a senior advisor for the group.

Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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Recent Appointments at Sala Hospitality Group

Benjaporn Magroodtong - Group Director of Sales & Marketing

17 October 2019 — Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization.
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Farah Dhiba - Group Director of Revenue Optimisation

17 October 2019 — Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London.
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Fernando Roman - Cluster Executive Chef

19 March 2018 — Thailand's SALA Hospitality has appointed Chef Fernando "Ferdi" Roman as Cluster Executive Chef. Chef Ferdi will manage the culinary creativity at sala rattanakosin, sala ayutthaya, and sala khaoyai. Chef Ferdi has over 18 years of experience.
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