Industry Update
Appointment 6 October 2017

Jon Ashenden

Named Regional General Manager
At SALA Hospitality Group in Phuket, Thailand

Jon AshendenJon Ashenden, currently SALA’s Regional General Manager based at SALA Phuket Resort and Spa and overseeing SALA’s southern beach resorts in Phuket and Samui, is being promoted to VP Hotel Operations and will be based in the Bangkok corporate office, effective 25 September, 2017. Jon began his career with SALA in 2010 as General Manager for SALA Phuket Resort and Spa. In 2012, he was promoted to Regional General Manager in charge of all southern beach resorts including SALA Phuket, SALA Samui Choengmon Beach Resort and the new SALA Samui Chaweng Beach Resort, currently under evelopment. Regarding this exciting move, Jon said, “My family and I are excited to be in Bangkok, and I personally am looking forward to expanding my involvement with all SALA properties and the Bangkok corporate team.”

Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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Recent Appointments at Sala Hospitality Group

Benjaporn Magroodtong - Group Director of Sales & Marketing

17 October 2019 — Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization.
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Farah Dhiba - Group Director of Revenue Optimisation

17 October 2019 — Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London.
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Fernando Roman - Cluster Executive Chef

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