Dean Peters has been appointed Director of Sales & Marketing at W South Beach in Miami Beach
Peters brings more than 28 years of leading hospitality experience to W South Beach. In his new role, Peters oversees all sales and marketing efforts, including leisure, entertainment and business travel, catering and group sales, digital and creative marketing efforts, branding initiatives, strategic partnerships, advertising, and media efforts. Most recently, Peters served as area sales leader for 15 Marriott managed properties in Miami and Marco Island. Prior experience includes several sales and marketing leadership positions under various hotel flags in Florida, Texas and the CALA region, including Marriott Hotels, The Ritz-Carlton and Renaissance Brands.
