Jenni Benzaquen has been appointed Vice President Luxury Brands - Europe at Marriott International in London
The position has just been created and Jenni is responsible for the eight "luxury brands" of the group including Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels, St. Regis, W Hotels, EDITION, The Luxury Collection and JW Marriott. Ms. Benzaquen is responsible for brand management and marketing strategy at the European level, including brand positioning and differentiation, marketing innovation, customer experience and the strategic growth of "luxury brands" in Europe. Since her recent appointment, Ms. Benzaquen has played a key role in developing a global luxury approach for the group at European level, including the creation of a "luxury brands" structure and the resources needed to support nearly 80 luxury hotels, in addition to 50 more to be built in Europe in the years to come. Ms. Benzaquen joined Marriott International after 12 years of dealing with Starwood Hotels & Resorts' luxury and lifestyle brands across Europe, Africa and the Middle East, with a portfolio of over 100 hotels in 30 countries. His assignments were related to the growth of established and emerging markets, image campaigns and partnerships with world-renowned opinion leaders such as Margherita Missoni and John Malkovich. Ms. Benzaquen now has 20 years of experience in "luxury brands", and more particularly in the marketing and communication strategies of the hospitality, entertainment and lifestyle sectors. Born in the United States, she has lived in Europe for almost 10 years and enjoys traveling more than anything. She is passionate about luxury, ever-changing consumerism, and the wealth of experiences that this rich industry can offer to passionate travelers around the world. Ms. Benzaquen is now based in London.
