Industry Update
Appointment13 November 2017

Robin Korman

Appointed Head of Loyalty Marketing & CRM
At Global Hotel Alliance (GHA) in Dubai - NE, United Arab Emirates

Robin KormanGlobal Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands, today announced the appointment of Robin Korman as Head of Loyalty Marketing & CRM. This newly-created role further strengthens the GHA management team, as the alliance embarks on an exciting new five-year growth plan, which was recently presented at its annual CEO meeting in London. A key part of that plan is to grow the DISCOVERY loyalty programme from its current 11-million member base to over 25 million members, and thus drive more cross-brand revenues, which this year will reach US$100 million for the first time. Korman is a marketing leader with a 25-year track record of driving multi-million dollar revenue growth for world-class hotel and credit card brands, including Starwood Hotels & Resorts, Wyndham Hotels, Citibank Credit Cards, JPMorgan Chase and GE Capital. Korman brings a wide range of expertise in building loyalty through brand positioning, modelling and CRM, increasing customer profitability, building experiential luxury lifestyle brands and growing ancillary revenue streams through partnerships and sponsorships. She joins GHA after four years of consulting on loyalty, customer engagement and partnerships to hotel companies, marketing agencies, private equity and hedge fund firms, and membership-based businesses. Originally from the US, Korman holds a Bachelor of Arts degree in Psychology from Purdue University and an MBA in International Marketing from the Thunderbird School of Global Management.

Global Hotel Alliance (GHA)

Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together more than 30 brands with over 550 hotels in 75 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands.
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Recent Appointments at Global Hotel Alliance (GHA)

Andrew Boshoff - Chief Financial Officer

15 November 2018 — Global Hotel Alliance ("GHA"), the world's largest alliance of independent hotel brands, and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced the appointment of Andrew Boshoff as Chief Financial Officer.
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James Simmonds - Global Head of Development

3 October 2017 — In this new role, Simmonds will build and lead a team to source upscale and luxury hotel brand partners to join GHA’s growing portfolio of 35 hotel brands worldwide. This growth objective is a key driver of GHA’s five-year strategic plan, significantly increasing from 110,000 rooms today.
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Flo Lugli - Executive Chariman

31 May 2016 — Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands, has announced that Flo Lugli has been appointed to the newly-created role of Executive Chairman of Global Hotel Alliance, effective 1st June 2016.
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