Industry Update
Appointment22 November 2017

Basil Scheerer

Appointed Food and Beverage Manager
At SALA Phuket Resort and Spa , Thailand

Basil Scheerer Basil joins the team from the Pullman Khaolak-Phang Nga, where he was responsible for the management and operation of all the hotel’s restaurants and bars, as well as for the monthly coordination of multiple weddings and banqueting events. The Swiss hospitality professional previously held positions as Assistant Resort Manager and also Food & Beverage Manager at Koh Yao Noi Island Resort for over three years and prior to that he worked with the Zurich Marriott Hotel.

Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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Recent Appointments at Sala Hospitality Group

Benjaporn Magroodtong - Group Director of Sales & Marketing

17 October 2019 — Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization.
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Farah Dhiba - Group Director of Revenue Optimisation

17 October 2019 — Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London.
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Fernando Roman - Cluster Executive Chef

19 March 2018 — Thailand's SALA Hospitality has appointed Chef Fernando "Ferdi" Roman as Cluster Executive Chef. Chef Ferdi will manage the culinary creativity at sala rattanakosin, sala ayutthaya, and sala khaoyai. Chef Ferdi has over 18 years of experience.
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