Industry Update
Appointment22 November 2017

Anthony Van Sleeuwen

Appointed General Manager
At SALA Phuket Resort and Spa, Thailand

Anthony Van SleeuwenAnthony Van Sleeuwen opened SALA Phuket as Executive Assistant Manager in 2007 and later became Resident Manager. He has also previously held positions in the SALA Bangkok office, taking on the role of Group Director of Marketing, as well as Cluster General Manager for the sala boutique brand properties. Most recently, Anthony was General Manager of The Kanda Residence on Koh Samui, and before that the Australian national led the sales and marketing team at Fusion MAIA Resort in Danang, Vietnam. Anthony fills the position left by Jon Ashenden, who was recently appointed as the group’s Vice President Hotel Operations based out of SALA Hospitality’s Bangkok corporate office.

Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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Recent Appointments at Sala Hospitality Group

Benjaporn Magroodtong - Group Director of Sales & Marketing

17 October 2019 — Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization.
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Farah Dhiba - Group Director of Revenue Optimisation

17 October 2019 — Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London.
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Fernando Roman - Cluster Executive Chef

19 March 2018 — Thailand's SALA Hospitality has appointed Chef Fernando "Ferdi" Roman as Cluster Executive Chef. Chef Ferdi will manage the culinary creativity at sala rattanakosin, sala ayutthaya, and sala khaoyai. Chef Ferdi has over 18 years of experience.
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