Camille LorigoBrand Innovator, Camille Lorigo has been appointed as Marketing Director for Cycas Hospitality, the specialist in apartment hotels. With huge talent in activating brands, Camille’s arrival will help expand and strengthen the profile and portfolio of Cycas as it enters a new phase in its brand journey. During her career, Camille was known for her fashion showroom Che Camille, best known for their otherworldly fashion events and tailoring for Pete Doherty and Anne Robinson. Locality, provenance and storytelling come as second nature to the American-born creative expert. Most recently, Camille helped relaunch the Athenaeum Hotel, unveiling a partnership with Michelin-starred chefs, The Galvin Brothers. She also worked for D&D London creating and establishing the brand footprint for South Place Hotel.