Industry Update
Appointment29 November 2017

Yvonne Choi

Appointed Chief Brand Officer - Hotel RL
At RLH Corporation in Spokane - WA, USA

Yvonne ChoiRLH Corporation (NYSE:RLH) today strengthened its brand marketing team with the addition of Yvonne Choi as Chief Brand Officer - Hotel RL. Choi will be directly overseeing the development, branding and marketing of the Hotel RL brand. Hotel RL, the company's upscale boutique brand, is focused on providing authentic and creative experiences. At the heart of each property is The Living Stage, a platform for local musicians, poets, authors, artists, community leaders and activists to share their message live and up close. Choi joins RLH Corporation from Cachet Hospitality Group, where she was Chief Marketing Officer for the past four years. Part of Cachet's founding team in 2013, Choi led all marketing and branding strategies, including launching and establishing the Cachet corporate brand, building its luxury brands internationally, and managing key relations with owners and developers. Choi also was responsible for closing Cachet's early deals, including Cachet Hotel Chengdu and Cachet Beach Cabo. Prior to Cachet, Choi held sales and marketing positions at SBE International and at the Corcoran Group, New York City's premier real estate marketing company.

RLH Corporation

RLH Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Vantage Hotels, Americas Best Value Inn, Canadas Best Value Inn, Lexington by Vantage, America’s Best Inns & Suites, Country Hearth Inns, Jameson Inn, Signature Inn and 3 Palms Hotels & Resorts brands.
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Recent Appointments at RLH

Tammy Oxentenko - Director of Sales and Marketing

17 September 2020 — Tammy Oxentenko, a 7-year veteran of the hotel, has been awarded the title of Director of Sales & Marketing, following her leadership and contributions as Director of Sales. Tammy's accomplishments include leading her sales team to achieve record breaking numbers for the property including 112% of revenue growth on top of past peak performance, being named Manager of the Quarter and developing her staff for future career opportunities.
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Dani Boss - General Manager

17 September 2020 — Dani Boss has been promoted to the position of General Manager, following her accomplishments as Director of Sales and Marketing for the Red Lion Hotel on the River. An 18- year veteran of the hotel, she has helped oversee the tremendous success of the Red Lion and its evolution into a premier riverfront convention hotel.
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John Russell - CEO

9 June 2020 — Russell, an industry veteran with more than 40 years of hospitality experience, has been serving as RLHC's interim CEO since Dec. 3, 2019.  Prior to joining RLHC, he served as president and COO of Sentry Hospitality, a management company for hotels, resorts, conference centers and private residence clubs, from October 2017.
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