Rob Paterson has been appointed Chief Executive Officer at Best Western GB in London
Best Western Great Britain has appointed Rob Paterson as its new Chief Executive Officer. Paterson joins from Village Hotels where he is presently Commercial Director. Paterson will join the largest collection of independent hotels in Great Britain in mid-February after a 16-year career with brands such as Accor, De Vere, Malmaison and Hotel du Vin. Paterson will be CEO of Interchange & Consort Hotels, the parent company of Best Western Great Britain and its purchasing company, Beacon. He joins following news last week of Best Western Great Britain posting a record year for number of hotel applications and activations in 2017. The membership organisation saw a 110% increase in hotels joining year on year and has a significant pipeline of hotels awaiting activation in 2018. Best Western Great Britain also announced last month that it is launching its newest brand Sure Hotels by Best Western which has economy, midscale and soft brand options. Since widening its appeal to 10 brands Best Western now has an option for every hotel and every guest.
