Pernilla BroddZaplox, a market innovator of mobile key services for the global hotel industry, has strengthened its management team with the appointment of two C-level executives to newly created positions. Hotel technology industry veteran Eric Michélsen has been tapped as chief technical officer (CTO) and Pernilla Brodd has been named chief marketing officer (CMO), with both officially joining the company as of December 2017. As the company's new CMO, Brodd brings extensive experience in brand building and strategy, with several years of success in expansive global sales initiatives and significant growth at software companies such as InRiver and Consafe Logistics.