Matt AlexanderBlackberry Farm Proprietor Mary Celeste Beall announced Tuesday that Matt Alexander will assume the role of President of Blackberry Farm. Matt has been a part of the Blackberry Farm team for 19 years, and has been serving as Executive Vice President for the last seven years. As President, Matt will continue to oversee the development, organization, execution and evaluation of business strategies for all facets of the company. He is an integral part of leading the team to ensure brand enhancement, program alignment with the family’s vision, and financial management. Matt oversees and analyzes operations and staffing to meet ongoing business demands and guests’ expectations.