Industry Update
Appointment30 January 2018

Jeffrey Hook

Appointed Executive Vice President of Development and Marketing
At Hard Rock International, Inc. in Orlando, Florida, USA

Jeffrey HookHard Rock International, with an expanding global network of hotels and casinos, announces the promotion of Jeffrey Hook as executive vice president of development and marketing. In his new position, Hook will be responsible for the global development of Hard Rock Casinos outside of the Asian continent, where the company’s CEO of Asia, Ed Tracy, will continue to be responsible for casino development. Hook was most recently senior vice president of business development and marketing for Hard Rock International. Hook’s promotion was announced by Hard Rock International Chairman, Jim Allen, who applauded his accomplishments in expanding the Hard Rock Casino brand. In 2008, Hook joined Seminole Gaming as senior vice president of marketing, with overall marketing responsibility for the Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, Fla., as well as other Seminole casinos in Florida. Seminole Gaming manages the gaming operation of the Seminole Tribe of Florida, which purchased Hard Rock International in 2007. His 23 years of experience in the gaming industry have included leadership positions at MGM, Boyd Gaming and Harrah’s Entertainment. Hook is a graduate of the University of Kansas in Lawrence with a Bachelor of Science degree in Journalism.

Hard Rock International, Inc.

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
more information
Recent Appointments at Hard Rock

-

6 June 2019 —
read more

Rachel Mecca - Director of Global Travel Industry Sales

30 April 2019 — Hard Rock International is adding to its stellar executive team, announcing the appointment of Rachel Mecca as director of global travel industry sales in the global sales and marketing department. In her new role, Mecca will be responsible for the development and execution of strategic sales and marketing initiatives for Hard Rock Hotels & Casinos.
read more

Joelle Shearin - General Manager and President

5 February 2019 — Shearin will oversee all operations for the fully integrated gaming resort. Her most recent role was vice president and general manager at the Argosy Casino Alton in Alton, Ill., as the first female general manager for Penn National Gaming.
read more
Advertisements