Joe Luck

Joe Luck will serve as the Regional Vice President of Franchise Sales & Development covering the West Coast. He arrives at Red Roof from Hotel Equities, a hotel management company where he served as VP of Development. Previously, he held multiple Vice President roles at Wyndham Hotel Group from 2003 to 2016 where he delivered impressive sales results year after year, transforming sales teams into deal-closing machines. As VP of New Construction Franchise Sales & Development, he led the construction and development of more than 100 new hotels, totaling nearly 10,000 rooms across 24 states.