Caroline Michaud has been appointed Executive VP Corporate Communications & Public Relations at Preferred Hotels & Resorts
In her new position as Executive Vice President, Corporate Communications & Public Relations, Caroline Michaud drives the global integrated media relations strategy for Preferred Hotels & Resorts, defines the voice behind messaging campaigns for the company's executive team, with a focus on Ms. Ueberroth's communications, and is responsible for the company's intranet and extranet channels. Since joining Preferred Hotels & Resorts in 2012 as Senior Manager of Public Relations for the Americas, Ms. Michaud has orchestrated several extensive media campaigns to elevate the company's global profile among trade and consumer audiences including its rebranding from Preferred Hotel Group to Preferred Hotels & Resorts in 2015 and the introduction of the innovate points-based structure of I Prefer Hotel Rewards in 2013. Previously, she worked at progressive travel- and hospitality-focused public relations agencies in New York City and Chicago.
