Alexander SchneiderAlexander Schneider will serve as Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East. Alexander Schneider has been working with the brand since April 2016, leading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East. Within six months of opening, this resort ranked in the top 10 of all luxury resorts in Dubai. Proof of the strength of the Nikki Beach brand worldwide, the location's restaurant and beach club revenues equal room revenues, which is remarkable in the market.