Appointed Vice President of Marketing and Customer Acquisition
At Choice Hotels International, Inc. in Rockville - MD, USA
In this role, Bouldin will lead Choice's overall marketing strategy and programs, focusing primarily on enhancing brand awareness and driving business through the company's digital channels. He will also be responsible for the company's customer acquisition strategy across all media platforms, including television, digital and social. Bouldin will report directly to Robert McDowell, chief commercial officer, Choice Hotels.
Bouldin joins Choice Hotels from Bank of America Corporation, where he most recently served as senior vice president, enterprise digital marketing and media. There, he improved the company's digital marketing approach and launched its consumer social media presence. Earlier in his career, Bouldin served as a business consultant, where he worked closely with several Fortune 500 companies. Bouldin earned his bachelor's degree from the Georgia Institute of Technology and a master's in business administration from the University of North Carolina, Chapel Hill.