Industry Update
Appointment19 March 2018

Fernando Roman

Appointed Cluster Executive Chef
At Sala Hospitality Group in Bangkok , Thailand

Fernando Roman

Thailand's SALA Hospitality has appointed Chef Fernando "Ferdi" Roman as Cluster Executive Chef. Chef Ferdi will manage the culinary creativity at sala rattanakosin, sala ayutthaya, and sala khaoyai. Chef Ferdi has over 18 years of experience. After graduating with a culinary degree in his native Cape Town - during which he trained in Denmark as part of a scholarship training programme - he began his culinary journey in the United States of America before returning home where he quickly rose through the ranks to executive head chef in five star hotels and award-winning restaurants.

He later returned to the U.S.A. for a stint in Florida followed by two years in Dubai before joining the pre-opening team of a hotel in Da Nang, Vietnam. Most recently, Chef Ferdi was the Executive Chef at Amari Watergate in Bangkok.

Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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Recent Appointments at Sala Hospitality Group

Benjaporn Magroodtong - Group Director of Sales & Marketing

17 October 2019 — Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization.
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Farah Dhiba - Group Director of Revenue Optimisation

17 October 2019 — Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London.
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Erwin van der Veen - General Manager

18 December 2017 — The Dutchman, who has been part of the pre-opening team since November 2017, joined SALA Samui Chaweng Beach Resort from The Avani Sepang Goldcoast Resort in Malaysia where he was GM. Prior to his stint in Malaysia, Erwin spent over a decade with Hilton Worldwide in South Korea, Nigeria, Thailand, Japan, and U.
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