Industry Update
Appointment30 March 2018

Mitch Lazar

Appointed VP Strategic Partnerships
At Two Roads Hospitality in Englewood - CO, USA

Mitch Lazar

International lifestyle company Two Roads Hospitality has appointed Mitch Lazar as Vice President of Strategic Partnerships. As part of the marketing team, Lazar will oversee business expansion through strategic alliances, sponsorships and brand partnerships to drive new customer acquisition while increasing guest engagement and retention.

Most recently, Lazar was the Executive Vice President of Corporate Development at Craftsy, which Comcast NBC Universal acquired in May 2017. During his four-year tenure in this role, he built and managed over 100 partnerships with some of the world's leading brands, publishers and retailers, including Walmart, Lowe's, Meredith Corporation, King Arthur Flour, MasterChef and more.

With past experience in the media, digital marketing and technology sectors, Lazar previously served as the CEO of Taptu, a venture-backed mobile search and technology company in Cambridge, England. He served as Managing Director of Yahoo! Mobile in Europe, helping to build and expand the company's search and advertising business to mobile operators. Lazar also spent 12 years at Turner Broadcasting as Vice President of Emerging Technologies, where he helped launch CNN on the web as a founder of while extending CNN Mobile and Cartoon Network Mobile to wireless devices.

Lazar is a native of Miami and a graduate of the University of Missouri School of Journalism.

Two Roads Hospitality

On October 8th 2018, Hyatt Hotels Corporation announced an agreement to acquire Two Roads Hospitality. Created in September 2016, Two Roads Hospitality is an international lifestyle company encompassing an unrivaled collection of distinctive properties, passionate people, and remarkable experiences around the globe.
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