Industry Update
Appointment20 April 2018

Estella Hale

Appointed Chief Product Evangelist
At SHR (Sceptre Hospitality Resources) in Houston - TX, USA

Estella Hale

SHR, Sceptre Hospitality Resources, a pioneer in advanced hotel distribution technologies and developer of Windsurfer® CRS, announced the promotions of associates Estella Hale and Doug Tucker.

Estella Hale will be adding to her already rich history with SHR by moving from Vice President of Product to becoming the company's first Chief Product Evangelist. In her new position, she will act as the voice to SHR's vision of being the most trusted brand for hoteliers, working to inform, persuade, and convert the clients she serves toward their best hospitality technology.

Estella originally joined Whiteboard Labs in 2006 to focus on support for Windsurfer, subsequently becoming the Product Manager for Windsurfer, and then Vice President of Product in 2015, setting and fulfilling the strategic vision for all SHR products from conception through launch and completion.

SHR (Sceptre Hospitality Resources)

SHR is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves thousands of properties around the globe on its distribution platform, WindsurferCRS.
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Recent Appointments at SHR (Sceptre Hospitality Resources)

Tanya Stallard - Business Development Director

28 August 2019 — SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has selected Tanya Stallard as its Business Development Director for the UK and Ireland, reinforcing the company's strong commitment to expanding its European presence.
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Ian Kemp - Director of Client Success

16 April 2018 — Ian Kemp has been promoted to Director of Client Success, succeeding Edmonds in this role, and will be providing support to the Client Success Team with a strong focus on ensuring SHR clients can fully maximize and benefit from their usage of the Windsurfer CRS platform.
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