Adam Prishtina has been appointed Chief Product Officer at WayBlazer
WayBlazer, the AI-powered travel recommendation engine, announced today that Adam Prishtina has joined its senior leadership team as the company's first chief product officer.
Prishtina brings to the role two decades of Silicon Valley product management experience for digital industry leaders, including PayPal, Yahoo!, AOL, Netscape and BigCommerce, where he worked with cutting-edge technologies and top talent to develop strategic business solutions. As WayBlazer's chief product officer, Prishtina will carry out the company's vision for enabling travel brands to deliver contextually relevant and personalized travel recommendations for consumers - and deploying this technology in emerging voice and messaging channels.
In his new role, Prishtina will build out WayBlazer's product organization, define the long-term product vision and create and execute the roadmap. His immediate priorities include expanding delivery channels to Facebook Messenger and voice-assisted devices and building upon the success of WayBlazer's recently launched, first-to-market chatbot ad unit.
