Industry Update
Appointment 2 May 2018

Franco Sterl

Appointed Director E-Commerce
At WorldHotels Collection in Frankfurt am Main, Germany

Franco SterlWorldHotels, a global sales, marketing and distribution company is further strengthening its online focus by appointing Franco Sterl as Director E-Commerce. Sterl, who joined the group this month, will be based in Berlin, Germany. Two years ago, WorldHotels introduced World Online, a program designed to drive additional direct bookings to independent hotels and the appointment of Sterl is a further indication of the company's commitment to expanding its digital marketing capabilities. "We are very glad to welcome Franco to our group. Franco's priorities will be to grow the WorldHotels E-Commerce team, to maximize the production through our member hotels' own websites and ultimately position WorldHotels as a key partner for our members' digital marketing needs. With his proven track record in the online world, Franco will help Worldhotels to expand the groups' focus on digital expertise and services", says Geoff Andrew, CEO of WorldHotels. Sterl is a digital expert with more than 10 years' experience working with global hotel groups and chains. Most recently before joining Worldhotels, Sterl worked as Director of Digital Marketing & eCommerce and Member of the Executive Board at Leonardo Hotels Europe in Berlin, where he restructured the former E-Commerce department and successfully introduced the "NYX by Leonardo Hotels" brand on the European market. He has also served as eCommerce Manager at B&B Hotels GmbH, where he managed the eCommerce department and the strategic management and development of the company website.
Related News

WorldHotels expands focus on digital expertise and services

2 May 2018 — WorldHotels, a global sales, marketing and distribution company is further strengthening its online focus by appointing Franco Sterl as Director E-Commerce. Sterl, who joined the group this month, will be based in Berlin, Germany.
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WorldHotels Collection

Worldhotels is dedicated to empowering the true independence of hotels all around the world. The global brand brings together 350 of the world's most unique independent hotels. With over 45 years of excellence in the industry, the company's mission is to provide access to upscale hotels of character and distinction for both business and leisure travelers.
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Recent Appointments at WorldHotels Collection

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5 November 2019 — WorldHotels today announced that Kristin Intress has been selected as the company's new Chief Executive Officer. Effective immediately, Intress will succeed Geoff Andrew who is stepping down to pursue other interests.
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Roland Jegge - President, APAC

6 August 2019 — A well-recognised and respected veteran in the hospitality industry, Roland Jegge, who has been with WorldHotels for the past 23 years, will continue to serve as President, APAC. He remains primarily responsible for hotel development, complemented by a broader role as brand ambassador in the region.
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Melissa Gan - Managing Director, APAC

6 August 2019 — Mel Gan has been promoted to the position of Managing Director, APAC. Gan joined the company in November 2005 and has been influential in growing the brand across the region by establishing WorldHotels' strong reputation for revenue growth for independent hotels.
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